Model 3: Overview Of March Sales in Europe

Since February the Model 3 has been shipped to customers in Europe and March is the first full month for which we have numbers. Here is a little overview of how the Model 3 is changing the traditional vehicle sales structure

Already for the past half year we have monitored sales numbers in the U.S. and compared them to German sedans.

The clear leader in registrations is Norway, where the Model 3 accounts for 31 percent of all new March registrations. Also – thanks to the Model 3 – Norway has seen for the first time the majority of newly registered vehicles being electric vehicles, with a total of 58 percent. If you add hybrid vehicles with 19 percent, then only 23 percent of newly registered vehicles were combustion engine cars, less than a quarter.

Also the Netherlands sees the Model 3 as the most popular electric vehicles, which also sold more than any other make. Almost twice as many Model 3 (2,195) were sold than the second ranked Ford Fokus (1,187) . Also thanks to the Model 3 the numbers of newly registered vehicles doubled in the first quarter and brought the numbers up from 3.15 percent to 7.32 percent.

In Switzerland and Liechtenstein the 1,371 registrations catapulted the Model 3 on fourth place, behind the Skoda Octavia, and the VW Golf and Tiguan, but ahead of the Mercedes-Benz A-class.

Austriasaw the Model 3 on fifth place with 703 registrations in March, which accounts for 2.2 percent of all new registrations. Only VW Golf, Skoda Octavia, and the VW T-Roc and Tiguan were ahead. Among the pure battery electric vehicles the Model 3 is ahead of the BMW i3 with more than twice as many registrations. In total a third of all registrations for electric vehicles in Austria were Model 3.

In Germany March saw 2,224 Model 3 registration, which accounted for a third of all newly registered electric vehicles. In comparison to March 2018 the number of newly registered electric vehicles increased by 74.5 percent. In total, the numbers of electric vehicles registrations in March account for 1.9 percent, the market is still dominated by combustion engine vehicles.

All those numbers are even more remarkable, as the currently cheapest Model 3 available in Europe is at 55,000 Euro.

This article was also published in German.