While Tesla announced a few days ago that the Model 3 topped the registration numbers in California for the first quarter of 2018, the company even doubles down. At the shareholder meeting past Tuesday Tesla-CEO Elon Musk presented a graphics showing the market share between November 2017 and May 2018.
In the mid-size premium sedan mark the Model 3 was on top with almost 33 percent market share, followed by the Mercedes C-class with 27 percent, the Audi A3 on third place with 18 percent, BMW with 17 percent and Toyota with its Lexus at the fifth place.
Especially BMW has seen its numbers slide dramatically with the Model 3 market entry. From 34 percent market share the company lost half of it down to 17 Percent. But also Mercedes has seen a loss by 7 percent points.
Who will be affected by the Model 3’s market entry was a topic we had discussed in detail some time ago. And this seems to unfold exactly as predicted. And the situation is getting even more dramatic. End of June Musk said that Tesla will hit the targeted production goal of 5,000 Model 3 per week.
In May Tesla also began shipments of the Model 3 to its first Canadian clients.
This article has also been published in German.