No Break For German Carmakers in October in U.S. Sales

The sales decreases for German carmakers in the U.S. are continuing in October 2018. While the prior months August and September already saw sales drops of 25 and 29 percent, compared to the same month the year before, October as well saw an average drop of 27 percent. Especially Mercedes was hit hard with sedans, the decreases are at 48 percent. Also Audi suffered a minus of 35 percent on the U.S. market.

Makes & Models Sales numbers October 2017 Sales numbers October 2018 Delta
Model 3 145 17,750 +12,141%
BMW 2, 3, i3, 4, 5, 6, 7 13,998 12,250 -12%
Audi A3, A4, A5, A6, A7, A8, TT 8,515 5,544 -35%
Mercedes C,E,S 13,719 7,067 -48%
VW Käfer, Jetta, Passat, Golf, TT 20,711 16,581 -20%

Audi and VW saw a continuous drop in sales in the past three months. Tesla had after the record sales in September, caused by the end-of-quarter push which also led to a significant quarterly profit, lower numbers similar to the ones from August.

Makes & Models Sales numbers
August 2018
Sales numbers September 2018 Sales numbers October 2018
Tesla Model 3 17,800 22,250 17,750
BMW 2, 3, i3, 4, 5, 6, 7 10,963 12,324 12,250
Audi A3, A4, A5, A6, A7, A8, TT 8,950 7,764 5,544
Mercedes C, E, S 6,297 7,743 7,067
VW Käfer, Jetta, Passat, Golf, TT 19,524 18,279 16,581

This article was also published in German.

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