Silicon Valley Rumors: Apple Project Titan Staff Spotted At NIO

An indicator for coming events come often from small rumors, which are passed around in Silicon Valley. Apple’s Project Titan is one of them with lots of rumors. First it was reported that Apple wants to build a car. Apple never confirmed that. Then more and more engineers from local automotive companies moved to Apple, until around two years ago, Apple seemed to have decreased most of their activities, and the same engineers returned to other car companies. Apple, so the rumors, wanted to focus on software for autonomous vehicles.

When then one-and-a-half years ago a friend of mine who had worked at Tesla at the electric drive train told me over some coffee, that the past weeks he was contacted twice by Apple recruiters, it became clear that Apple must be working on more than just software for autonomous cars.

The Last Driver’s License Holder Has Already Been Born provides the information and insight you need to position your company for these groundbreaking changes.

It reveals the disruptive technologies now taking shape and provides a timeline of when they will take hold. It examines the impact on the industry itself, as well as adjacent sectors, including jobs and professions, city and street design, hospitals, insurances, politics, security, hospitality industry, the oil industry, real estate, and society at large.

And it provides the knowledge and insight you need to keep yourself and your organization ahead of the curve―and in front of the competition.

$32.00 | 448 pages | Oct. 23rd, 2019
Amazon | McGrawHill Education

Now the rumors are intensifying that Apple is increasing the scope of its activities, and there are multiple indicators. First, the former VP of Engineering for the electric drive train at Tesla, Michael Schwekutsch, moved to Apple. Then the results that Apple cars showed in California’s latest Disengagement Report were pretty embarrassing: solid last spot. NIO, the Chinese electric vehicle startup with locations in San Jose (just two blocks from where I live) and Munich, on the other hand just unveiled its new all electric sedan, the ET. Also the NIO ES8 (an SUV), sold only in China, was spotted as a mule for autonomous driving in San Jose. And did I mention? NIO is not just developing electric vehicles, but also autonomous vehicles. Because I live just around the corner of the NIO office, I keep spotting their vehicles all the time. And at the same time, NIO’s financial results were a bit underwhelming.

Just today I got tipped off that Apple Project Titan staff was spotted at the NIO offices. Well, that may not mean much, as many companies talk to each other. But connecting the dots – the small facts that I just listed – and this may be forecasting something bigger to come. Cooperation? Acquisition? Or just simply some engineers drinking coffee talking about cars?

What do you think?

AlphaSophia and me

How to forecast and design your future

How can we forecast the future and better prepare for it? This is a question that many companies are asking themselves, and one that also has consequences for their personal futures.

This online course teaches a set of tools that students can use to discover for themselves signs of what may be coming, how to influence them to make better decisions today. With this knowledge and tools, students will be able to shape their own personal future or that of their company and organization.

REGISTER for this course!
Watch the funny promotion video!

This article has also been published in German.


  1. interesting idea. I wonder if Apple had anything to do with abandoning the factory idea…if a partnership is in the works, Apple has the manufacturing expertise to spearhead that part of the business.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s